PressReader
News + Magazine App
My role
————————————————————————————————
Grew from Manager to Director to VP of Marketing. Reporting to the CEO, I built and led a high performance marketing team of ~20. Owned consumer product. Played a large role in helping to expand B2B revenue and partnership size. Led a rebrand. Negotiated major deals and campaigns with partners around the world.
Achievements
————————————————————————————————
Consumer growth
Helped grow MAUs from ~100K to >10M. Built business case and took on responsibility for direct consumer revenue, adding millions in ARR.
B2B growth
Helped scale B2B partnership size from individual partners to major enterprise orgs. Actively participated in demand generation, RFPs, negotiation, strategy and campaign launches with partners like Cathay Pacific, Air Canada, Qantas, Conde Nast, AccorHotels, and more.
Financial results
Active member of the senior management team, including regular board interaction. Helped scale the business and drive performance against profitability/EBITDA targets.
Experience gained
————————————————————————————————
Leadership, scaling teams, people management, product management, App Store marketing, financial analysis, brand development, partnership development, building winning RFPs, event management, government relations, UX and UI strategy, Hubspot, Branch, performance marketing, B2B2C growth, sales optimization.
PressReader
News + Magazine App
My role
——————————————————————————————————
Grew from Manager to Director to VP of Marketing. Reporting to the CEO, I built and led a high performance marketing team of ~20. Owned consumer product. Played a large role in helping to expand B2B revenue and partnership size. Led a rebrand. Negotiated major deals and campaigns with partners around the world.
Achievements
——————————————————————————————————
Consumer growth
Helped grow MAUs from ~100K to >10M. Built business case and took on responsibility for direct consumer revenue, adding millions in ARR.
B2B growth
Helped scale B2B partnership size from individual partners to major enterprise orgs. Actively participated in demand generation, RFPs, negotiation, strategy and campaign launches with partners like Cathay Pacific, Air Canada, Qantas, Conde Nast, AccorHotels, and more.
Financial results
Active member of the senior management team, including regular board interaction. Helped scale the business and drive performance against profitability/EBITDA targets.
Experience gained
——————————————————————————————————
Leadership, scaling teams, people management, product management, App Store marketing, financial analysis, brand development, partnership development, building winning RFPs, event management, government relations, UX and UI strategy, Hubspot, Branch, performance marketing, B2B2C growth, sales optimization.
PressReader
News + Magazine App
My role
————————————————————————————————
Grew from Manager to Director to VP of Marketing. Reporting to the CEO, I built and led a high performance marketing team of ~20. Owned consumer product. Played a large role in helping to expand B2B revenue and partnership size. Led a rebrand. Negotiated major deals and campaigns with partners around the world.
Achievements
————————————————————————————————
Consumer growth
Helped grow MAUs from ~100K to >10M. Built business case and took on responsibility for direct consumer revenue, adding millions in ARR.
B2B growth
Helped scale B2B partnership size from individual partners to major enterprise orgs. Actively participated in demand generation, RFPs, negotiation, strategy and campaign launches with partners like Cathay Pacific, Air Canada, Qantas, Conde Nast, AccorHotels, and more.
Financial results
Active member of the senior management team, including regular board interaction. Helped scale the business and drive performance against profitability/EBITDA targets.
Experience gained
————————————————————————————————
Leadership, scaling teams, people management, product management, App Store marketing, financial analysis, brand development, partnership development, building winning RFPs, event management, government relations, UX and UI strategy, Hubspot, Branch, performance marketing, B2B2C growth, sales optimization.